Privacy Policy

1. Introduction

Ethica Health (“we”, “our”, or “us”) is committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website (https://www.ethicamg.com/) and use our chiropractic appointment booking services. All data collection and processing are conducted in compliance with the Personal Data (Privacy) Ordinance (Cap. 486) of Hong Kong.

2. Information We Collect

We may collect the following types of information when you interact with our website:

Personal Identification Information: Name, contact number, and email address when you voluntarily submit an appointment booking request.
Technical and Usage Data: IP address, browser type, geographic location (GEO data), and website navigation behaviour collected through cookies and tracking pixels.

3. Purpose of Data Collection

We collect your personal data strictly for purposes directly related to our services, which are made known to you at the time of collection. These purposes include:

Processing and confirming your chiropractic care appointments.
Communicating with you regarding your clinical schedule or health records.
Analyzing website traffic to improve user experience and ensure our public education materials are accessible.
Complying with the record-keeping requirements of the Chiropractors Council of Hong Kong.

4. Data Security and Confidentiality

All patient records and personal data are kept strictly secure. We implement adequate technical and organizational procedures to prevent unauthorized access, improper disclosure, or unauthorized amendment. Electronic records are safely backed up at regular intervals.

5. Disclosure to Third Parties

We respect the confidence imparted to us in the course of our professional duties. We will not disclose your personal information to any third party without your prior consent, except where disclosure is strictly required by law or necessary to prevent serious harm.

6. Cookies, Google Analytics 4 (GA4), and Tag Manager (GTM)

Our website utilizes Google Analytics 4 (GA4) and Google Tag Manager (GTM) to analyze web traffic and improve our site’s functionality. These tools use “cookies” to collect anonymous data regarding how visitors use our site (e.g., pages visited, time spent, and geographic region).

Strictly Analytical: The data collected via GA4 and GTM is used solely for statistical analysis and website optimization.
No Unsolicited Promotion: We do not use your browsing data or personal information for unsolicited electronic communications, retargeting advertisements, or sending promotional materials in violation of the Chiropractors Council Code of Practice. You can choose to disable cookies through your browser settings at any time without affecting your ability to browse our informational content.

7. Data Retention

Your personal data will be retained only for such duration as is necessary to fulfill the original purpose of collection and to comply with our professional and legal obligations.

8. Your Rights: Access and Correction

Under the Personal Data (Privacy) Ordinance, you have the right to request access to and correction of your personal data held by us. If you wish to exercise these rights, or if you have any questions about our privacy practices, please contact our clinic directly.

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